Malbec World Day is celebrated on April 17

16 Apr Malbec World Day is celebrated on April 17

In 2011, Wines of Argentina, responsible for communicating the Argentine wine brand around the world, established April 17 as Malbec World Day. Lis Clément, their Head of Marketing and Communications at the time, founded this day because she was convinced this celebration would help position Malbec as one of Argentina’s wine gems.  Excellent quality, ever surprising and diverse, Argentina’s Malbec was led the way in positioning Argentina as one of the main oenological centers of the world.  Nowadays, more than 60 cities around the world host events around Malbec, Argentine food and lifestyle.   With more than 10, 000 acres planted, Malbec is the undeniable leader of the country’s wine exportations.  Wine lovers around the world, especially in the United States, enjoy and praise Argentine Malbec.