17 Nov Beaujolais Nouveau Day 2022 is Here!
Beaujolais Nouveau Day!
Come and get the first wine of the 2022 Harvest!
Thursday November 17th
To mark the occasion, we are offering 10% OFF all our great Beaujolais including Beaujolais AOC Cru vintages. Read on to learn more about Beaujolais Nouveau.
Beaujolais Nouveau Day is marked in France on the third Thursday in November with fireworks, music, and festivals. Under French law, the wine is released at 12:01 a.m., just weeks after the wine’s grapes have been harvested. Parties are held throughout the country and further afield to celebrate the first wine of the season.
Beaujolais Nouveau – that much-ballyhooed cherry-red colored vintage that’s best served chilled — is clearly not for wine snobs. This fresh and fruity red is the result of a quick fermentation process that ends up with a tasty, clean wine that is enjoyed by palates the world over.
The Gamay grapes that go into Beaujolais Nouveau are handpicked in the Beaujolais province of France. The wine originated about a century ago as a cheap and cheerful drink produced by locals to celebrate the end of the harvest season. Beaujolais Nouveau owes its easy drinkability to a winemaking process called carbonic maceration, also known as whole-berry fermentation. This technique preserves the fresh, fruity quality of the grapes without extracting bitter tannins from the grape skins.
Perhaps the most well-known producer of Beaujolais Nouveau is Georges Duboeuf, who is credited as one of the marketing geniuses behind the wine. Selling this young red was viewed by some vintners as a means to clear large quantities of wine at decent profits, which would create a much-needed cash flow shortly after harvest.